The reason why great eCommerce Websites are so hard to build is you have to combine so many disciplines, including:
Strategic marketing (positioning and messaging)
Usability (it's not a brochure, users have to interact)
Copywriting and SEO
These require very different skill sets! At YourStore we have experts in each of these areas to ensure you get an eCommerce Website that is not only beautiful but actually attracts visitors and drives revenues. Here’s a quick bio from the directors and founders of the Company.
I’ve got 20 years experience in enterprise software development, including leading the development teams on a number of packaged, commercial software product programmes – and I still love software!
My career started with consulting firm Cambridge Consulting Engineers where I headed up a number of projects including the ‘RealMT’ European Union funded project for Sainsbury’s. In 1996 I left CCE to join Force12 Solutions Ltd as Chief Technology Officer. At Force12 I led the development programmes for two commercial packaged software products: ‘Fee Generator’ and ‘Force12’. After 7 years at Force12, I took the opportunity to join start-up BPM Works Limited as a founder. I led the software tools programme at BPM and was responsible for the creation of the Company’s ‘Messaging Workbench’ software.
In 2007 we decided to create a new Company to leverage some of the expertise and technology we developed at BPM and I moved across to YourStore eCommerce as a founding Director.
I guess I’m a mixture of marketing veteran and entrepreneur – and have the scars to prove it!
My background includes Director of Projects at industrial group Birmid Qualcast and Founder and Director of Cambridge Consulting Engineers. I then went on to found software company Force12 Solutions and led the company for 6 years, securing £3.2m in venture capital funding and establishing operations in the USA and Europe.
I left Force12 in early 2004 to found BPM Works. At BPM I focus on product proposition and messaging development, and early market penetration strategy and execution; working with world class companies including Orange, Vodafone and Thomson Reuters.
I joined YourStore in 2009 to develop commercial strategy and lead business development.